Marketing Your TW Website
-
Get out into the sunshine. Make up simple flyers for your neighborhoods, pick one per week and start advertising your site. Parties will call YOU!
-
Hand out recipes at parties, put your website info at bottom with note to see new recipes online
-
Make up vinyl for your car window with your TUPPERWARE website info. Now traffic jams will make you grin - advertising that sticks! (see www.siteimpressions.com/salesaids). Sticks to my back window. Great for parking lots, traffic jams, driving around town
-
Wear Tupperware key chains & Logo Items when you are in crowds.
-
Bring along flyers in your purse/car to every location.
-
Check with local nail and hair salons. Some will allow you to drop off flyers each month. Offer discount to employees.
-
Post on the community board. Lots of apartment complexes, CURVES, gym's, laundry mats and pharmacies too.
-
Put your website address on all OUTGOING mail (AND EMAIL!). Make it part of your return address label. They say over 9 people touch your mail before it gets to you.
-
Join a networking group like BNI, FaceBook, Twitter and more. Give tips and tricks and be useful - DON'T blast out ads or you will get de-friended.
-
Put your website address on all outgoing TW items, business cards, flyers, catalogs, invitations, sale flyers, email and more.
-
Make a SIGNATURE line and make sure to put your Tupperware website in it.
-
Post a flyer at every FREE bulletin board you find, Safeway, Walgreen's et. Each visit is now a marketing trip.
-
Put up flyers with current specials and your name/website in pull tabs at bottom.
-
Post a sticker on invitations that says (preview my website and print first page, bring to party for bonus gift).
-
Advertise in local School newsletters. Usually pretty inexpensive, but large target market that is local to you.
-
Check with local apartments, they usually give out monthly newsletters, one let me put a flyer in every 4 months.
-
Check with local homeowners associations, they usually do monthly newsletter also.
-
Ask local real estate companies if you can add your info and a gift to their welcome baskets. Some do, some don't offer this.
-
Do a CUSTOM KITCHEN in the "street of dreams" or "RV show" this year. You get over 100,000 foot traffic at most of those. POST WEBSITE addy and give out a sale flyer for the show.
-
Local and State fairs are also a great advertising avenue. Check with Distributor and setup a booth a few weekends.
-
Get in a parade. Grab some fellow Tuppergals and put together a car/float. (cover it in SEALS) Hand out whistle straws with a coupon attached with your info!
-
Your customer base may know who you are, but do they think of you FIRST when they need Tupperware? If not... keep your business in the minds of anyone who has been to your site or business through email marketing. Offer a sign-up on your site so they can be the first to find out about your new products. Offer "weekly tips", or send out monthly coupons. Make sure you only send email to those you've requested it through your site. And, make sure the email has a BENEFIT for the customer… not just free publicity for you.
Here are some other tips and links I found online:
Marketing Your New Website LINKS (MORE ADDED ALL THE TIME)
JUST ADDED
TIP: 10 Ways to add customers to your e-mail database
-
Ask for e-mail on every order form at the party (highlight it)
-
Ask Hosts for e-mail to send a friendly reminder email before party - Send her a Party invitation via e-mail to forward to family and friends who live out of town - Make SURE you put your website on the e-mail and explain that they need to call or email host so she will get credit.
-
Collect e-mail at the TAP outlets - offer a free recipe via e-mail
-
Put your e-mail and website on all paperwork that leaves your home - yes, bills too - make sure that "contact me" is one of the sections on your website so you can collect e-mail from your welcome page.
-
Party Game: Fill a modular mate with jelly beans or other candy for the holiday - Use it as a game "guess how many and win me" - On the slip put "winner to be notified via e-mail" <GRIN>
-
On your signature line put the following - "Newsletter with Recipes" - (email addy or subscription info here)
-
Get friends and family to put the following on their e-mail signature lines and websites. "I have the best Tupperlady in Town." Visit (your website here)
-
Send out weekly newsletters with great info in them. Make sure to put "Be a friend - hit send - Please pass along to family and friends" and your subscribe information.
-
Put your website name on the back of your car/van. Traffic jams are a great way to drum up business. Keep it simple as you want them to visit your site - not know your home number and address et.
-
Customer service is the key. Make sure you tell your customers about the website and let them know that you always have the latest information on the website for THEIR convenience. Ask them to share with friends and family who live out of state.
